WHATEVER YOUR MARKETING CHALLENGES,
WE CAN HELP

OUR CAPABILITIES

ENHANCING BUSINESS DEVELOPMENT

Your brand is the cornerstone of your business development strategy. Building your brand means building your reputation, your expertise, your capabilities so you stand out from the competition in the RFP process.

  • Be known before the RFP

  • Be the expert to your industry with a steady thought-leadership strategy

  • Engage future partners with content that promotes your capabilities and differentiates your firm

  • Use digital marketing and content strategy to pull inquiries and traffic to your website

RECRUITMENT STRATEGIES

Many companies think marketing is reserved for business development. If companies are going to meet their talent needs, they must market their workplace the way a consumer goods company markets a brand.

  • Meet the candidate where they are in the process with the right message at the right time

  • Attract candidates, especially passive ones, by promoting what differentiates your company: your culture and capabilities

  • In a tight job market and with candidates checking 16 sources before they apply, you need more than job listings to draw candidates into the market and to your company

DIGITAL CAPABILITIES

We use data to build custom strategies centered around the prospects & audiences you need to attract. Ad creative and messages are engineered, tested and optimized to produce the results at the highest return. We deliver clear, concise campaign reporting that you can take to the board room or your internal marketing partners. Each campaign is customized to fit your needs, meet your goals, and fit your budgets.

  • Competitive Insights/Messaging

  • Digital Identity/Share of Voice

  • Marketing Strategy

  • Data Science

  • Search and Social Media Marketing

  • Content Creation

  • Video Marketing

  • Creative Services

PEOPLE DON’T SEARCH FOR JOBS – THEY GET RECRUITED.

Defense and technology workers are not looking for a job. They’re looking for growth opportunities. To get their attention you need more than a job listing and attractive benefits! More than money, they’re looking for the right culture, lifestyle and work-life balance. Are you getting their attention?

51%

Percentage of full time employed workers that are either actively looking for or open to new job opportunities*

83%

Percentage of job seekers who research company reviews and ratings before submitting an application**

*Source Gallup 2025 “The Top Four Reason for Taking a New Job” / ** Source Glassdoor 2025 “The essential employer branding statistics you need to know”

DON’T MISS OUR LATEST INSIGHT:

Building a Multi-Touch Marketing Campaign for Defense and GovCon Growth

WIN MORE CONTRACTS.

ENHANCING BUSINESS DEVELOPMENT.

  • Build your brand long before the RFP​
  • Become the thought-leader in your field of expertise​
  • Engage your future partners with dynamic content that promotes your capabilities and differentiates your firm​
  • Leverage your content and marketing strategies to pull traffic to your website

25%

of Defense agencies working for the government use Social Media to follow government contracting firms

40%

of them us it to research and find products, services and companies.*

*Source: January 2022 Market Connections Federal Media & Marketing Study