OUR CAPABILITIES
ENHANCING BUSINESS DEVELOPMENT
Your brand is the cornerstone of your business development strategy. Building your brand means building your reputation, your expertise, your capabilities so you stand out from the competition in the RFP process.
- Be known before the RFP
- Be the expert to your industry with a steady thought-leadership strategy
- Engage future partners with content that promotes your capabilities and differentiates your firm
- Use digital marketing and content strategy to pull inquiries and traffic to your website
RECRUITMENT STRATEGIES
Many companies think marketing is reserved for business development. If companies are going to meet their talent needs, they must market their workplace the way a consumer goods company markets a brand.
- Meet the candidate where they are in the process with the right message at the right time
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Attract candidates, especially passive ones, by promoting what differentiates your company: your culture and capabilities
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In a tight job market and with candidates checking 16 sources before they apply, you need more than job listings to draw candidates into the market and to your company
DIGITAL CAPABILITIES
We use data to build custom strategies centered around the prospects & audiences you need to attract. Ad creative and messages are engineered, tested and optimized to produce the results at the highest return. We deliver clear, concise campaign reporting that you can take to the board room or your internal marketing partners. Each campaign is customized to fit your needs, meet your goals, and fit your budgets.
- Competitive Insights/Messaging
- Digital Identity/Share of Voice
- Marketing Strategy
- Data Science
- Search and Social Media Marketing
- Content Creation
- Video Marketing
- Creative Services
PEOPLE DON’T SEARCH FOR JOBS – THEY GET RECRUITED.
Defense and technology workers are not looking for a job. They’re looking for growth opportunities. To get their attention you need more than a job listing and attractive benefits! More than money, they’re looking for the right culture, lifestyle and work-life balance. Are you getting their attention?
76%
Percentage of full time employed workers that are either actively looking for or open to new job opportunities*
16
The number of sources job seekers research to judge a company before submitting an application**
*Source CareerBuilder “How to Rethink the Candidate Experience and Make Better Hires” / ** Source Zippia.com 2021 “How Many Applications Does It Take To Get A Job?”
RECRUIT ALABAMA’S 16K YEARLY STEM GRADUATES*
Each year, Alabama graduates more than 16,000 science, technology, engineering and math students*
Summer 2020 - Spring 2021 Graduates
- Advertising to STEM students throughout their education builds familiarity even before they enter the job market.
- STEM students are thinking about possible employers from day one of their education.
- Selling your workplace culture sets you apart while they are trying to decide what environment they prefer.
*Alabama Commission on Higher Education, Summer 2020 thru Spring 2021 Completions of Students from Alabama Public Two-Year And Four-Year Institutions
WIN MORE CONTRACTS.
ENHANCING BUSINESS DEVELOPMENT.
- Build your brand long before the RFP
- Become the thought-leader in your field of expertise
- Engage your future partners with dynamic content that promotes your capabilities and differentiates your firm
- Leverage your content and marketing strategies to pull traffic to your website
25%
of Defense agencies working for the government use Social Media to follow government contracting firms
40%
of them us it to research and find products, services and companies.*
*Source: January 2022 Market Connections Federal Media & Marketing Study
